Yash Chaudhary
01 Product Marketing · Positioning · GTM

Yash Chaudhary

I help founders position products, launch them successfully, and build systems that increase adoption, trust, and revenue.

Over the last 5+ years, I've worked with founders across AI, Creator Economy, Education and D2C, helping them solve product marketing challenges through positioning, go-to-market strategy, product adoption and scalable growth.

Portrait of Yash Chaudhary
02 The Gap

People don't buy what they don't understand.

A great product can have the right features, the right team, and even the right market.

But if customers can't quickly understand what it does, why it matters, and why they should care, the product gets overlooked.

My job is to close that gap.

From positioning to launch, adoption and growth.

01
What we built
Our idea. Our product. Our features.
02
Problem
What people actually care about.
03
Positioning
Why this product.
04
Narrative
Why people believe it.
05
GTM
How it reaches the market.
Understand · Trust · Choose
03 Building Belief
01

Positioning

What should the market know you for?

Define the audience, problem, category, and differentiation that make the product worth choosing.

Positioning Canvas
AudienceFounders · Product teams · GTM leaders
ProblemGood product, unclear market perception
CategoryProduct marketing · GTM
DifferentiationPositioning + narrative + execution
Make the product easier to understand, believe, and choose.
02

Narrative

What needs to change in the customer's mind?

Build the story that changes perception and creates belief around the product.

Messaging Architecture
Core message
What should people remember?
01ProblemWhat changed?
02PromiseWhy care?
03ProofWhy believe us?
Message → Story → Proof → Belief
03

GTM

Where does the story meet the customer?

Turn strategy into messaging, channels, content, and experiences that move people to action.

Go-To-Market
Position
Audience · Category · Message
Launch
Narrative · Content · Channels
Adopt
Activation · Education · Proof
Grow
Retention · Expansion · Referral
04

Growth Systems

What keeps working after launch?

Build repeatable marketing and GTM systems that compound demand, adoption, and revenue.

Growth System
Insight
→
Experiment
→
Measure
↓
Insight
←
Scale
←
Learn
Build systems that get smarter with every cycle.
04 Businesses I've Helped Move

Different businesses. Different industries.

The challenge was always the same: helping people understand, trust, and choose.

Building a creator-led education business from the ground up.

Co-built Brightso with Tech Burner, helping turn a creator-led education idea into a real business, product, and community.

  • ₹6 Cr+ Business
  • 100K+ Learners
  • 10M+ Content Views

Product · Positioning · GTM · Community · Growth

Explore Story →
Brightso community huddle

Making a premium product easier to trust, understand, and buy.

Worked across brand, customer experience, and marketing to improve how customers discovered, evaluated, and bought the product.

  • 20% Revenue Growth
  • Customer Experience
  • Customer Trust

Brand Strategy · Customer Experience · Conversion · Marketing Systems

Explore Story →
RAD LVNG product range

Creating demand for a category that didn't exist yet.

Worked with university leadership to position and launch one of India's early degree programs built around the Creator Economy.

  • 700K+ Content Views
  • New Category Launch
  • Sales Enablement

Category Positioning · GTM · Content · Admissions · Storytelling

Explore Story →
School of Emerging Media & Creator Economy

Making complex AI products easier to understand, adopt, and scale.

Worked across product marketing, positioning, brand, and GTM to make complex AI products clearer for enterprise teams, government partners, and end users.

  • ₹400 Cr+ Company
  • Product Adoption
  • Enterprise + Government

Product Marketing · Positioning · GTM · Brand Strategy · Enterprise Storytelling

Explore Story →
ConveGenius AI — 150M+ learners
05 Let's Connect

Building something ambitious?

I'd love to help shape how people experience it.

LinkedIn /in/yashchaudhary24 Email Chaudhary2408@gmail.com Phone +91 73511 40676
Yash Chaudhary speaking on stage