Helping a premium B2B brand earn trust as a D2C business.
Worked directly with the founder of RAD LVNG to help transition an established B2B fragrance business into a premium D2C brand by redesigning how customers experienced, trusted and bought from the website.
The Challenge
RAD LVNG was already manufacturing premium fragrances for brands like Starbucks, Netflix, YouTube and leading hospitality businesses.
The business had credibility.
The website didn't communicate it.
To a first-time visitor, it looked like another Instagram brand instead of an established premium company.
The challenge wasn't generating more traffic.
It was helping customers trust the brand before asking them to buy.
People weren't questioning the products.
They were questioning the brand behind them.
Premium pricing only works when trust is visible.
Building Trust Before Conversion
Instead of redesigning the website visually, we redesigned how customers built confidence.
What Changed
- Reorganized products around customer intent instead of a generic catalog.
- Brought premium and best-selling collections to the forefront.
- Added founder story and brand philosophy.
- Showcased media features and brand partnerships.
- Surfaced customer trust already earned by the business.
- Improved product storytelling and buying confidence.
Existing Credibility, Made Visible
Trusted by Starbucks, Netflix, YouTube and leading hospitality brands.
Building the Customer Journey
The website became the beginning of a complete customer journey.
Campaigns & Automation
Built lifecycle marketing systems that continued generating revenue after the first purchase.
Campaigns Built
- Welcome Journey
- Cart Recovery
- Repeat Purchase Flows
- Raksha Bandhan Campaign
- Seasonal Campaigns
- Customer Segmentation
Business Impact
Business Impact
Systems Built
- Website Strategy
- Trust Architecture
- Customer Journey Design
- Email & WhatsApp Automation
- Lifecycle Marketing
- Seasonal Campaign Framework
Premium brands don't struggle because they lack better products.
They struggle when customers can't immediately understand why the brand deserves their trust.
Sometimes the biggest growth opportunity isn't getting more visitors.
It's helping the ones already visiting believe they're buying from the right brand.
Skills Used
- Product Marketing
- Brand Positioning
- Customer Journey Design
- Conversion Rate Optimization (CRO)
- Website Strategy
- D2C Growth Strategy
- Lifecycle Marketing
- Marketing Automation
- Copywriting
- Go-to-Market Strategy
- Consumer Psychology
- Storytelling
Tools Used
- Shopify
- Bite Speed
- Google Analytics
- MS Clarity
- Mail Chimp
- Canva