Making AI products easier to adopt. And building the narrative around them.
ConveGenius is a ₹400 Cr+ AI infrastructure company building learning and knowledge products used across 20+ regions through B2G, B2B and B2B2C models. My work sits where product marketing, adoption and brand narrative meet.
The Challenge
ConveGenius builds powerful AI products.
SwiftChat, SwiftPal, SwiftSchool and Swift AI Academy reach millions of teachers, students, officials and parents.
But powerful products only create impact when people actually adopt them.
The challenge wasn't building features.
It was making the products easier to understand, adopt and trust — at scale.
Adoption isn't a product problem.
It's a clarity problem.
When people understand what a product does and why it matters, they use it. So I focused on clarity first — then scale.
Improving Product Adoption
I worked on making the product clearer and more engaging for the people using it — sharpening messaging, in-product communication and community-led programs like the Teacher Creator Program.
Building Product Marketing Systems
Beyond individual campaigns, I built repeatable systems the whole org could use.
What I work across
- Product Positioning
- Feature Communication
- Product Launches
- In-product Messaging
- Sales Enablement
- GTM Collateral
- Product Storytelling
Scaling Adoption Across States
To reach millions, clarity had to become infrastructure. I helped build WhatsApp automation across 13 state channels — turning product communication into a scalable marketing system.
From Product Adoption to Enterprise Narrative
As the work grew, so did the scope — from making single products clearer to shaping how the company positions itself across brand, enterprise and ecosystem.
Working across
- Brand & Narrative
- Enterprise Marketing
- Ecosystem Positioning
- State Teams & Partners
Business Impact
Marketing Systems Built
- Product Positioning
- Feature Communication
- Product Launches
- In-product Messaging
- Sales Enablement
- GTM Collateral
- WhatsApp Automation
- Product Storytelling
Great AI products don't win because they're powerful.
They win when people understand them, trust them and use them.
My job is to close that gap — from a single product's clarity to the story of the whole company.
Skills Used
Product
- Product Marketing
- Product Positioning
- Feature Communication
- In-product Messaging
Brand & Enterprise
- Brand Narrative
- Enterprise Marketing
- Ecosystem Positioning
- Storytelling
Growth
- Adoption Strategy
- Lifecycle Communication
- Community Programs
- GTM Strategy
Execution
- Marketing Automation
- Sales Enablement
- GTM Collateral
- Cross-team Collaboration
Tools Used
AI
- Claude
- ChatGPT
- Lovable
- Perplexity
- Emergent
- NotebookLM
Strategy & Collaboration
- Slack
- Miro
- Google Workspace
Design & Content
- Figma
- Canva
- Claude Design
Product & Analytics
- Google Sheets
- CleverTap
- Google Analytics