Building one of India's first creator-led education businesses.
Started alongside Tech Burner (10M+ audience, 2 D2C brands) to build an education company that didn't feel like another creator selling courses.
2.5 Years of Building
The Market Didn't Need Another Course.
The creator economy was growing.
The talent wasn't.
Brands needed editors, designers, filmmakers and content strategists.
Students wanted creative careers.
Parents didn't believe those careers existed.
The opportunity wasn't creating another education platform.
It was building belief around an entirely new career path.
People weren't buying a video editing course.
They were buying the confidence to build a different future.
Every decision that followed started from that belief.
India's First Content Creation School
Learn from Tech Burner and the team behind 27M+ followers and 5B+ views.
Instead of marketing another creator course, we positioned Brightso as a movement for the next generation of creative professionals.
Building the Growth Engine
Instead of relying on campaigns, we built a complete customer journey that created trust before asking people to buy.
Performance
- 7X ROAS (High-ticket Products)
- 2.5X Evergreen ROAS
- Low CAC
- Low CPL
- 70% Average Webinar Retention
- 6 Product Launches
Product Launches
Every launch followed the same belief-first framework.
Over 2.5 years, we launched six digital education products across different creative disciplines.
Business Impact
Stories That Built Belief
Marketing wasn't just about running ads.
It was about changing how people saw creative careers.
We built stories around founders, students and creators that made people believe before they ever became customers.
Stories Created
- Founder Stories
- Student Success Stories
- Podcast-style Ads
- Customer Testimonials
- Launch Films
- Instagram Reels
- YouTube Content
Reach
Community
Trust compounds when people learn together.
Instead of ending the customer journey after a purchase, we built a community where creators could continue learning, collaborating and growing.
Community Impact
- 100K+ Members
- Live Workshops
- Industry Experts
- Creator Sessions
- Networking Events
Results
Business
- ₹6 Cr+ Revenue Generated
- 6 Product Launches
- 100K+ Community Members
Reach
- 10M+ Campaign Views
- 900K+ Launch Video Views
Performance
- 7X ROAS
- 2.5X Evergreen ROAS
- 70% Webinar Retention
- Low CAC
- Low CPL
Systems Built
- Positioning Framework
- Go-to-Market Strategy
- Product Launch Engine
- Webinar Funnel
- Community Engine
- Email Automation
- Customer Testimonial System
- Performance Marketing System
We didn't grow by convincing people to buy another online course.
We grew by helping thousands of people believe that creativity could become a meaningful career.
Once people believed the story, the products became the natural next step.
Skills
Strategy
- Product Marketing
- Brand Positioning
- GTM Strategy
- Consumer Research
Growth
- Product Launches
- Performance Marketing
- CRO
- Lifecycle Marketing
Content
- Founder-led Marketing
- Storytelling
- Content Strategy
- Copywriting
Community
- Community Building
- Webinar Strategy
- Customer Journey Design
- Marketing Automation
Tools
Marketing
- Meta Ads Manager
- Google Analytics
- Google Tag Manager
- Mailchimp
- TagMango
Content
- Figma
- Canva
- YouTube Studio
- OpenAI
Collaboration
- Notion
- Miro
- Google Workspace
Community
- Discord
- WhatsApp Communities
- Zoom